Monthly Archives: February 2012

Blogging day 3: Lady Gaga’s Impact on Fashion

The definition of a fashion innovator is a person who buys fashions that have just come out, and haven’t been exposed to the masses. They wear these fashions and eventually the looks get translated into a ready to wear version for everyone to buy. One major fashion innovator of our time right now is Lady Gaga. Lady Gaga is a pop musician that may get talked about more because of her crazy fashion sense than her actual music. She has even received awards for her avant-garde approach to everyday fashion. “According to the Council’s website, at the group’s 2011 Fashion Awards this June in New York City, Gaga will receive the Fashion Icon Award, given each year to ‘an individual whose signature style has had a profound influence on fashion.’” (“Lady gaga fashion design, 2011). She co-designs many of her stage looks for her concerts and gets highly publicized in them. What truly makes her a fashion innovator is that the major avant-garde designers, such as Jean Paul Gaultier for example, take inspiration from her dress and have debut it on the runways of fashion week. “Allusions to this pop culture omnivore (who is attired by a Warholian gaggle of twentysomethings working under the moniker Haus of Gaga) [were found] at the haute couture in Paris. And yet it was hard not to detect a hint of the Gaga effect in Gaultier Paris‘ leg-bearing bodysuits, Christian Lacroix’s sculptural skirts, Givenchy’s dangling chains, and even the pouf-skirted finale dress at Chanel.” (lomrantz, 2009).  When you can influence designers to design their clothing around a style that you have made popular, you have to be a fashion innovator.

 

 

 

Lomrantz, T. (July 16, 2009). Did lady gaga influence the clothes at haute couture?. Retrieved from http://www.glamour.com/fashion/blogs/slaves-to-fashion/2009/07/did-lady-gaga-influence-the-cl.html

Lady gaga fashion. (March 26, 2011). Fashion design scope. Retrieved at http://www.fashiondesignscope.com/?p=1419

 

Blogging day 2: Social Media and it’s Impact on Retail

Social Networking is one of the major trends going into the year 2012. Between sources like Facebook, Twitter, or Myspace people connect with one another in a way unheard of to previous generations. We are so connected through social networking now, that it takes only a matter of seconds to be able to talk to someone on the other side of the globe. The retail and merchandising industries are smart to recognize this as a major trend, and just plain stupid to not take advantage of it. The outreach to new and old consumers is at the tips of their fingertips through social networking. A major example of how social media impacts these industries is how consumers can bad mouth a company and encourages change. If a consumer isn’t happy with the way a retailer is run or the products sold, they can very easily go online, gather a following, and eventually create change. “…Forever 21 was hit by a barrage of online complaints, a petition and publicity about one of its girls’ shirts which read, “Allergic to Algebra.” The retailer removed it the day after the story spread.” (Milne-Tyte, 2011). It can be so easy, with the concept of sharing, or re-tweeting, for one person’s negative opinion about a company to spread and do actual harm to the companies profits. Back in the day, people would have to go door-to-door to get petitions signed, but now it all at the click of a button. The social network is also a great way for companies to boost sales of their products. There was a study done by Ogilvy to measure the amount of spending consumers spent on fast food from exposure to advertisements through social media. “People who were exposed to social media marketing and PR spent 17% more in the fast food category.” (Sparrow, 2011). So many people are using social networks that it would be foolish to not try to reach consumers through it. This however, doesn’t apply to all social media advertising. According to another study done in April of 2011 done by Forester researcher and GSI Commerce, Social media barely impacts online purchases. “The research shows that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.” (Wasserman, 2011). Although online sales aren’t affected as much by social networking, they found that advertisements for flash sales and discounts greatly affected sales.  No matter what the outcome, social media has taken over the modern world by storm, and isn’t likely to fade into obsolescence soon. The more retail stores take advantage of the cheap and efficient way to reach the masses through social networking, the more successful they are likely to be.

Milne-Tyte, A. (2011, December 20). Social media impacts retailer decisions. Voice of America. Retrieved from http://www.voanews.com/english/news/usa/Social-Media-Impacts-Retailers-Sales-Decisions-135933968.html

Sparrow, M. (2001, October 20). New research shows social media marketing has strong impact on retail sales. Ignite social media. Retrived from http://www.ignitesocialmedia.com/social-media-measurement/new-ogilvy-research-shows-social-media-marketing-strong-impact-retail-sales/

Wasserman, T. (2001, April 28). Study: Social media has little impact on online retail purchases. USA today. Retrieved from http://content.usatoday.com/communities/technologylive/post/2011/04/social-media-has-little-impact-on-online-retail-purchases/1

Social Networks. Retrieved on February 2, 2012. Retrieved from http://avtecmedia.com/credit-union-marketing/social-networking/

Blog day 1: Eco-fashion for a Sustainable World

One of the major fashion trends going on right now is one of being eco-fashion. This entails garments made form biodegradable or recycled materials. With the major issue of world sustainability, and its resource conservation movement, fashion likely followed. There is a “fashion paradox” in the field of eco-fashion (Black,2010). Black states that there is a paradox between the nature of fashion change therefore creating mass amounts of waste and the ideals of the sustainability movement. She goes on to explain that the eco-fashion movement does do a small part in sustainability, but a total movement to recycled fashions would lose a large number of jobs within the production of new materials. The way the fashion industry has sharpened its skills at the production and cost of making new products to sell, it proves to be very difficult to even keep a business model up using only eco-friendly materials. The idea of second hand clothing is another form of eco-fashion. It’s one that isn’t a completely new idea either. Until mass production was created a lot of clothes were passed down through generations. (Hansen, 2010) Hansen explains that a fashion movement that started in the 1990’s appealed consumers to the vintage or resale stores. The Movement in fashion was one towards period dress. With the fashion cycle, most trends eventually recycle themselves, but what made this movement different was the value attached to the originality and date of the garments. Not to mention the cost value to the consumers. The resold clothes were cheaper than buying new. The going green movement by the youth has inspired many designers to come out with their own lines of eco-fashions. ”…designers like Katharine Hamnett in Britain and Los Angeles-based Linda Loudermilk, who have helped pioneer the concept of “conscious commerce,” encouraging consumers to make decisions based on their convictions as well as esthetics. “(Childress, S., 2005, Brownell,G.,2005). The Importance of being socially responsible as well as being fashionable is constantly becoming more and more demanded by consumers. People want to know that they can still have style without hurting the surrounding environment. This trend is only going to get stronger and more prevalent in modern day society. It doesn’t just stop with clothes, but also continues to be a trend for all products including electronics, home furnishings, and even automobiles!

Citation References:

1. Black, S. (2010). Ethical fashion and eco-fashion. Berg encyclopedia of world dress and fashion, 10(4)

DOI: http://dx.doi.org/10.2752/BEWDF/EDch1003

2. Hansen, K. (2010). Secondhand clothing. Berg encyclopedia of world dress     and fashion, 10(4)

DOI:http://dx.doi.org/10.2752/BEWDF/EDch10032

3. Childress, S., & Brownell, G. (2005). Green and still chic. Newsweek,145 (11), p49-49, 1p