One of the major fashion trends going on right now is one of being eco-fashion. This entails garments made form biodegradable or recycled materials. With the major issue of world sustainability, and its resource conservation movement, fashion likely followed. There is a “fashion paradox” in the field of eco-fashion (Black,2010). Black states that there is a paradox between the nature of fashion change therefore creating mass amounts of waste and the ideals of the sustainability movement. She goes on to explain that the eco-fashion movement does do a small part in sustainability, but a total movement to recycled fashions would lose a large number of jobs within the production of new materials. The way the fashion industry has sharpened its skills at the production and cost of making new products to sell, it proves to be very difficult to even keep a business model up using only eco-friendly materials. The idea of second hand clothing is another form of eco-fashion. It’s one that isn’t a completely new idea either. Until mass production was created a lot of clothes were passed down through generations. (Hansen, 2010) Hansen explains that a fashion movement that started in the 1990’s appealed consumers to the vintage or resale stores. The Movement in fashion was one towards period dress. With the fashion cycle, most trends eventually recycle themselves, but what made this movement different was the value attached to the originality and date of the garments. Not to mention the cost value to the consumers. The resold clothes were cheaper than buying new. The going green movement by the youth has inspired many designers to come out with their own lines of eco-fashions. ”…designers like Katharine Hamnett in Britain and Los Angeles-based Linda Loudermilk, who have helped pioneer the concept of “conscious commerce,” encouraging consumers to make decisions based on their convictions as well as esthetics. “(Childress, S., 2005, Brownell,G.,2005). The Importance of being socially responsible as well as being fashionable is constantly becoming more and more demanded by consumers. People want to know that they can still have style without hurting the surrounding environment. This trend is only going to get stronger and more prevalent in modern day society. It doesn’t just stop with clothes, but also continues to be a trend for all products including electronics, home furnishings, and even automobiles!
1. Black, S. (2010). Ethical fashion and eco-fashion. Berg encyclopedia of world dress and fashion, 10(4)
2. Hansen, K. (2010). Secondhand clothing. Berg encyclopedia of world dress and fashion, 10(4)
3. Childress, S., & Brownell, G. (2005). Green and still chic. Newsweek,145 (11), p49-49, 1p