Monthly Archives: March 2012

Blogging Day #6: Burberry

One of the many ways a designer can differentiate their lines from other designer lines is to use a fabric with a new pattern, fiber, or color. When presented with a plaid fabric, the first designer that comes to mind is Burberry. Burberry is a design house that is most commonly known in today’s time for using a plaid fabric called the Burberry check. This isn’t even the first time Burberry has made a splash in the fashion industry but using a fabric characteristic. Back in the 1880’s, Thomas Burberry developed a new weave called the gabardine. This fabric was a new type of weave that was woven so tightly that it was almost waterproof. Previously to this fabric Burberry had developed, People had no type of Rainwear other than the usual outerwear cloaks and jackets. Eventually technology would develop to add rubber fibers into the weave to actually make waterproof fabric, but gabardine was the precursor to modern day rain wears. Burberry again made a splash with their clothing line by registering their plaid fabric pattern color as a trademark called the Burberry check (“Burberryplc,” ).  Now, most consumers can pick out a Burberry garment by simply looking at the fabric pattern. This pattern is only original to Burberry in the same colors. Most people refer to the fabric as plaid but originally it was called a tartan. The origins of the tartan fabric are not known, but there are two possible explanations.  The first is said that the Irish started the weave to make kilts. Kilts have traditionally been made in this fabric. “Another school of thought suggests that the word tartan is derived from the Spanish word tartana, which referred to fine quality cloth, and few would dispute that today’s Scottish tartan is indeed a cloth of particularly fine quality.”(“Tartans of distinction,” ). No matter what the origin, Burberry has used the Burberry check trademark fabric in all of its lines from women’s wear to men’s wear, accessories, and even shoes.

 

Burberryplc. (n.d.). Retrieved from http://www.burberryplc.com/bbry/corporateprofile/history/

 

Tartans of distinction by strathmore. (n.d.). Retrieved from http://www.strathmorewoollen.co.uk/millshop/pages.php?pageid=9

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Blogging Day #5: Wearing The Internet

Wearable technology is becoming a big trend, mostly due to the quick advancement of technology. The fast paced advancement of fashion, makes technology and fashion a logical match made in heaven. With the powers of both combined, people everywhere can have faster and more direct access to information just simply by putting on a pair of designer sunglasses one day.

One of the most anticipated fashion technologies that are on the brink of discovery is to have Internet access through a pair of glasses or contacts. Google is among the first companies to be in development for a pair of ‘terminator style’ augmented reality glasses. “Anticipated to go on sale before 2012 ends, the glasses will cost between $250 and $600.” (Meinhold). One of the most prevalent issues with the smart technology in glasses is privacy. Hypothetically the glasses could match people’s face’s with the capabilities of social networking and tell the user how many friends in common they have and any other personal information on the internet.

 This wearable technology doesn’t just stop there. There is research being done in the development of accessing the Internet through contact lenses, much like the glasses. The university of Washington is among the universities doing studies in this field. They did a study called “A Twinkle in the Eye” which has developed, in small numbers, contacts with electronic capabilities (Parviz, 2009). Dr Parviz and his students examine different ways they can produce images through the contact lenses. One such way is to use LED lights. The lights would require a second lens in order to project an image far enough away from the eye to where the eye can focus on it. Another option is to use lasers. A Blue, Green, and Red laser would be needed to produce the image and because of the nature of lasers the image would be sharper than with the LEDs. But producing lasers on such small-scale, and to make the components see-through so the wearer can see their surroundings at the same time, are issues that arise.

The technology that can be integrated into fashion is astounding and quickly in development. Before we know it our basic clothing can be the basis for people to live their lives through augmented reality. Not to mention the vast intellectual capabilities of having the access to all information at all times!

 

 

Meinhold, B. (n.d.). Recommended for you: eco-friendly eyeglasses, eco-friendly eyewear, wearable technology, eco-fashion, sustainable fashion, green fashion, ethical fash. Retrieved from http://www.ecouterre.com/google-to-sell-terminator-style-augmented-reality-goggles-by-years-end/

 

Parviz, B. (2009, September). Ieee spectrum. Retrieved from http://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lens/0

Blogging Day #4: Hipsters

The trickle up fashion theory is when fashions start as street fashions or from the lower class and eventually trickle up to be high fashion. One of the most major examples of this is the Punk rock movement in the 1970’s. “Punk was as much a youthful reaction against older generations, considered oppressive and outdated, as a product of the newly recognized and influential youth culture. “ (Price, n.d.) The Punks were street kids who wanted to challenge the norms of society. They would dress zanier than normal in order to get a reaction out of people. Vivienne Westwood is one of the first designers to move punk from the streets to the runway. She is even called the mother of punk despite it not actually being her that started it. In the 21st century the punk rock movement is definitely diluted. Now instead of hardcore punks driving fashion is has developed into the ‘hipster’ style. The hipster style is one that bores from young adults in the middle classes of America who go against mainstream fashions and mainstream music. This is strange because it is now “cool” to be a hipster and it has become the mainstream fashion. “When we talk about the contemporary hipster, we’re talking about a subcultural figure who emerged by 1999, enjoyed a narrow but robust first phase until 2003, and then seemed about to dissipate into the primordial subcultural soup, only to undergo a reorganization and creeping spread from 2004 to the present.” (Greif, 2010) Other subcultures in the punk rock area include the emo punk, the skater punk, and even the goth styles. All of which, still are utilized today and have been developed off of each other. What is more interesting is how the hipster movement is now separating into 2 different subculteres, the Hipsters and the chic-sters. The chic-sters have the same aesthetic as the hipsters but their clothing is name brand and not bought out of the thrift store like the hipsters. The only way this new style could even emerge was if the hipster style trickled its way up into the name brand category.

 

 

Grief, M. (2010, October 24). Retrieved from http://nymag.com/news/features/69129/

 

 

Price, S. (n.d.). Heilbrunn timeline of art history: Vivienne westwood (born 1941) and the postmodern legacy of punk style. Retrieved from http://www.metmuseum.org/toah/hd/vivw/hd_vivw.htm