Sidesaddle Final Presentation

final project

Learning Outcomes and Objectives

  1. Understanding the importance of visual merchandising to the over-all successfulness of a store or brand.
  2. Develop an understanding of how to plan and build a retail store from the ground up.
  3. Design, and install window displays.
  4. Understand the importance of the elements and principles of design.
  5. Gain a working knowledge of terminology important to obtaining a job in the field of visual merchandising.

 

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Final E-portfolio

Middle Eastern Influence on Fashion

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            The Ethnic wear I chose to show its influence is the Middle East. The photos used in the collage are from a spring collection from John Galliano (Odell, 2009). John Galliano is one of the most well known designers of our time. He loves to use avant-garde fashion and ethnic influences in his garments. This men’s collection was clearly influenced by the Middle East. The color pallet is one of beige, orange, creams, and browns. This references the color or the desert and the sand in that area of the world. He also used the Turban as a major styling influence in this collection. (www.britannica.com) The turban is a form of headdress that is worn by men. It usually consists of 45 meters of cloth. It major use in the world today is on Muslim men. But it has also been used by American Indians as well. Even the styling on these men is reminiscent of the Middle East with their tan skin and blackened in facial hair.

 

 

Odell, A. (2009, June 29). New from paris men’s fashion week: John galliano, givenchy, and more. Retrieved from http://nymag.com/daily/fashion/2009/06/new_from_paris_mens_fashion_we_1.html

 

Turban. (2012). In Encyclopædia Britannica. Retrieved from http://www.britannica.com/EBchecked/topic/609509/turban

 

Nike Tech

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            When I thought of fashion and technology, one major brand came to mind. Nike. When it comes to technology and fashion, Nike not just looks at the style and comfort of their shoes, but also the productivity. Each line of sneakers has its own form of technology to enhance the walking experience. The major sneaker that Nike is known for is Nike Air. It changed the way cushioning was used in sneakers. Instead of a padding of sorts, they would use air. The Nike shocks are shoes meant to spring you forward by placing the cushioning onto the heel. The most interesting product Nike has come up with recently is the FlyWire shoe. Wires that wrap around the foot, making the shape of the shoe more natural, support these shoes and it also keeps your foot from sliding inside the shoe. Nike takes technology to continually innovate better shoes for athlete while also keeping style for the less athletic sneaker wear-er.

 

 

Fuax Furs and Leathers:

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A major issue that has been going on in the fashion Industry that still exists today is the use of animal furs and skins for clothing needs. More and more people every day are becoming vegetarian/vegan or a like variation. Along with this movement more and more people are starting to shift their buying behaviors to faux furs or faux leathers to keep the look and feel of fur or leather but without the animal cruelty aspect. Large organizations such as PETA (People for the Ethical Treatment of Animals) fight daily to raise awareness and action towards the suffering of animals for the sake of clothing (“Peta,” 2011). PETA doesn’t like the treatment of the animals when they are raised, overcrowded, and treated without painkillers on a daily basis only to be marched off to the slaughterhouse to be made into a handbag or jacket. I would team up with PETA to make a line of faux fur and leather jackets that had PETA’s seal of approval on all methods and materials used with cruelty free to animals.

 

 

 

Peta. (2011). Retrieved from http://www.peta.org/issues/animals-used-for-clothing/leather-industry.aspx

 

Sustainability through Eco-wear:

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One of the major fashion trends going on right now is one of being eco-fashion. This entails garments made form biodegradable or recycled materials. With the major issue of world sustainability, and its resource conservation movement, fashion likely followed. There is a “fashion paradox” in the field of eco-fashion (Black,2010). Black states that there is a paradox between the nature of fashion change therefore creating mass amounts of waste and the ideals of the sustainability movement. She goes on to explain that the eco-fashion movement does do a small part in sustainability, but a total movement to recycled fashions would lose a large number of jobs within the production of new materials. The way the fashion industry has sharpened its skills at the production and cost of making new products to sell, it proves to be very difficult to even keep a business model up using only eco-friendly materials. The idea of second hand clothing is another form of eco-fashion. It’s one that isn’t a completely new idea either. Until mass production was created a lot of clothes were passed down through generations. (Hansen, 2010) Hansen explains that a fashion movement that started in the 1990’s appealed consumers to the vintage or resale stores. The Movement in fashion was one towards period dress. With the fashion cycle, most trends eventually recycle themselves, but what made this movement different was the value attached to the originality and date of the garments. Not to mention the cost value to the consumers. The resold clothes were cheaper than buying new. The going green movement by the youth has inspired many designers to come out with their own lines of eco-fashions. ”…designers like Katharine Hamnett in Britain and Los Angeles-based Linda Loudermilk, who have helped pioneer the concept of “conscious commerce,” encouraging consumers to make decisions based on their convictions as well as esthetics. “(Childress, S., 2005, Brownell,G.,2005). The Importance of being socially responsible as well as being fashionable is constantly becoming more and more demanded by consumers. People want to know that they can still have style without hurting the surrounding environment. This trend is only going to get stronger and more prevalent in modern day society. It doesn’t just stop with clothes, but also continues to be a trend for all products including electronics, home furnishings, and even automobiles!

1. Black, S. (2010). Ethical fashion and eco-fashion. Berg encyclopedia of world dress and fashion, 10(4)

DOI: http://dx.doi.org/10.2752/BEWDF/EDch1003

2. Hansen, K. (2010). Secondhand clothing. Berg encyclopedia of world dress     and fashion, 10(4)

DOI:http://dx.doi.org/10.2752/BEWDF/EDch10032

3. Childress, S., & Brownell, G. (2005). Green and still chic. Newsweek,145 (11), p49-49, 1p

 

Blogging Day 7: Maison Olga

Maison Olga a new Emerging fashion house that started in Italy. This fashion house specializes in high quality Knitwear. “Laurence Zaoui – who, with Giulia Soche and Alberto Ferretto, make up the Maison Olga trio” (Iveson, 2012) Zaoui and Ferretto met though a mutual friend and started dating. They hooked up with Soche whose family has their own knitwear factory. Thus they formed Maison Olga to bring Quality knitwear at an affordable price to everyone. The L, G, and A in Olga is for the first letters in each of the threes name. The O was put on just to bring them all together. Between Zauoi and souche, the two have worked for the likes of Jean Paul Gaultier, Prada, and Louis Vitton. The line is refered to a lot as a French/Italian line because it was started in France. The lines have a definite French inspiration, but because the factory was in Italy, the trio moved to Italy to cut down on costs in the beginning.  Maison Olga is one of the top new design houses in Europe right now. It only a matter of time before the new knit look hits the states.

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Iverson, B. (2012). Russh magazine. Retrieved from http://www.russhmagazine.com/profiles/designers/2012/01/10/the-new-knit/

Blogging Day #6: Burberry

One of the many ways a designer can differentiate their lines from other designer lines is to use a fabric with a new pattern, fiber, or color. When presented with a plaid fabric, the first designer that comes to mind is Burberry. Burberry is a design house that is most commonly known in today’s time for using a plaid fabric called the Burberry check. This isn’t even the first time Burberry has made a splash in the fashion industry but using a fabric characteristic. Back in the 1880’s, Thomas Burberry developed a new weave called the gabardine. This fabric was a new type of weave that was woven so tightly that it was almost waterproof. Previously to this fabric Burberry had developed, People had no type of Rainwear other than the usual outerwear cloaks and jackets. Eventually technology would develop to add rubber fibers into the weave to actually make waterproof fabric, but gabardine was the precursor to modern day rain wears. Burberry again made a splash with their clothing line by registering their plaid fabric pattern color as a trademark called the Burberry check (“Burberryplc,” ).  Now, most consumers can pick out a Burberry garment by simply looking at the fabric pattern. This pattern is only original to Burberry in the same colors. Most people refer to the fabric as plaid but originally it was called a tartan. The origins of the tartan fabric are not known, but there are two possible explanations.  The first is said that the Irish started the weave to make kilts. Kilts have traditionally been made in this fabric. “Another school of thought suggests that the word tartan is derived from the Spanish word tartana, which referred to fine quality cloth, and few would dispute that today’s Scottish tartan is indeed a cloth of particularly fine quality.”(“Tartans of distinction,” ). No matter what the origin, Burberry has used the Burberry check trademark fabric in all of its lines from women’s wear to men’s wear, accessories, and even shoes.

 

Burberryplc. (n.d.). Retrieved from http://www.burberryplc.com/bbry/corporateprofile/history/

 

Tartans of distinction by strathmore. (n.d.). Retrieved from http://www.strathmorewoollen.co.uk/millshop/pages.php?pageid=9

Blogging Day #5: Wearing The Internet

Wearable technology is becoming a big trend, mostly due to the quick advancement of technology. The fast paced advancement of fashion, makes technology and fashion a logical match made in heaven. With the powers of both combined, people everywhere can have faster and more direct access to information just simply by putting on a pair of designer sunglasses one day.

One of the most anticipated fashion technologies that are on the brink of discovery is to have Internet access through a pair of glasses or contacts. Google is among the first companies to be in development for a pair of ‘terminator style’ augmented reality glasses. “Anticipated to go on sale before 2012 ends, the glasses will cost between $250 and $600.” (Meinhold). One of the most prevalent issues with the smart technology in glasses is privacy. Hypothetically the glasses could match people’s face’s with the capabilities of social networking and tell the user how many friends in common they have and any other personal information on the internet.

 This wearable technology doesn’t just stop there. There is research being done in the development of accessing the Internet through contact lenses, much like the glasses. The university of Washington is among the universities doing studies in this field. They did a study called “A Twinkle in the Eye” which has developed, in small numbers, contacts with electronic capabilities (Parviz, 2009). Dr Parviz and his students examine different ways they can produce images through the contact lenses. One such way is to use LED lights. The lights would require a second lens in order to project an image far enough away from the eye to where the eye can focus on it. Another option is to use lasers. A Blue, Green, and Red laser would be needed to produce the image and because of the nature of lasers the image would be sharper than with the LEDs. But producing lasers on such small-scale, and to make the components see-through so the wearer can see their surroundings at the same time, are issues that arise.

The technology that can be integrated into fashion is astounding and quickly in development. Before we know it our basic clothing can be the basis for people to live their lives through augmented reality. Not to mention the vast intellectual capabilities of having the access to all information at all times!

 

 

Meinhold, B. (n.d.). Recommended for you: eco-friendly eyeglasses, eco-friendly eyewear, wearable technology, eco-fashion, sustainable fashion, green fashion, ethical fash. Retrieved from http://www.ecouterre.com/google-to-sell-terminator-style-augmented-reality-goggles-by-years-end/

 

Parviz, B. (2009, September). Ieee spectrum. Retrieved from http://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lens/0

Blogging Day #4: Hipsters

The trickle up fashion theory is when fashions start as street fashions or from the lower class and eventually trickle up to be high fashion. One of the most major examples of this is the Punk rock movement in the 1970’s. “Punk was as much a youthful reaction against older generations, considered oppressive and outdated, as a product of the newly recognized and influential youth culture. “ (Price, n.d.) The Punks were street kids who wanted to challenge the norms of society. They would dress zanier than normal in order to get a reaction out of people. Vivienne Westwood is one of the first designers to move punk from the streets to the runway. She is even called the mother of punk despite it not actually being her that started it. In the 21st century the punk rock movement is definitely diluted. Now instead of hardcore punks driving fashion is has developed into the ‘hipster’ style. The hipster style is one that bores from young adults in the middle classes of America who go against mainstream fashions and mainstream music. This is strange because it is now “cool” to be a hipster and it has become the mainstream fashion. “When we talk about the contemporary hipster, we’re talking about a subcultural figure who emerged by 1999, enjoyed a narrow but robust first phase until 2003, and then seemed about to dissipate into the primordial subcultural soup, only to undergo a reorganization and creeping spread from 2004 to the present.” (Greif, 2010) Other subcultures in the punk rock area include the emo punk, the skater punk, and even the goth styles. All of which, still are utilized today and have been developed off of each other. What is more interesting is how the hipster movement is now separating into 2 different subculteres, the Hipsters and the chic-sters. The chic-sters have the same aesthetic as the hipsters but their clothing is name brand and not bought out of the thrift store like the hipsters. The only way this new style could even emerge was if the hipster style trickled its way up into the name brand category.

 

 

Grief, M. (2010, October 24). Retrieved from http://nymag.com/news/features/69129/

 

 

Price, S. (n.d.). Heilbrunn timeline of art history: Vivienne westwood (born 1941) and the postmodern legacy of punk style. Retrieved from http://www.metmuseum.org/toah/hd/vivw/hd_vivw.htm

Blogging day 3: Lady Gaga’s Impact on Fashion

The definition of a fashion innovator is a person who buys fashions that have just come out, and haven’t been exposed to the masses. They wear these fashions and eventually the looks get translated into a ready to wear version for everyone to buy. One major fashion innovator of our time right now is Lady Gaga. Lady Gaga is a pop musician that may get talked about more because of her crazy fashion sense than her actual music. She has even received awards for her avant-garde approach to everyday fashion. “According to the Council’s website, at the group’s 2011 Fashion Awards this June in New York City, Gaga will receive the Fashion Icon Award, given each year to ‘an individual whose signature style has had a profound influence on fashion.’” (“Lady gaga fashion design, 2011). She co-designs many of her stage looks for her concerts and gets highly publicized in them. What truly makes her a fashion innovator is that the major avant-garde designers, such as Jean Paul Gaultier for example, take inspiration from her dress and have debut it on the runways of fashion week. “Allusions to this pop culture omnivore (who is attired by a Warholian gaggle of twentysomethings working under the moniker Haus of Gaga) [were found] at the haute couture in Paris. And yet it was hard not to detect a hint of the Gaga effect in Gaultier Paris‘ leg-bearing bodysuits, Christian Lacroix’s sculptural skirts, Givenchy’s dangling chains, and even the pouf-skirted finale dress at Chanel.” (lomrantz, 2009).  When you can influence designers to design their clothing around a style that you have made popular, you have to be a fashion innovator.

 

 

 

Lomrantz, T. (July 16, 2009). Did lady gaga influence the clothes at haute couture?. Retrieved from http://www.glamour.com/fashion/blogs/slaves-to-fashion/2009/07/did-lady-gaga-influence-the-cl.html

Lady gaga fashion. (March 26, 2011). Fashion design scope. Retrieved at http://www.fashiondesignscope.com/?p=1419

 

Blogging day 2: Social Media and it’s Impact on Retail

Social Networking is one of the major trends going into the year 2012. Between sources like Facebook, Twitter, or Myspace people connect with one another in a way unheard of to previous generations. We are so connected through social networking now, that it takes only a matter of seconds to be able to talk to someone on the other side of the globe. The retail and merchandising industries are smart to recognize this as a major trend, and just plain stupid to not take advantage of it. The outreach to new and old consumers is at the tips of their fingertips through social networking. A major example of how social media impacts these industries is how consumers can bad mouth a company and encourages change. If a consumer isn’t happy with the way a retailer is run or the products sold, they can very easily go online, gather a following, and eventually create change. “…Forever 21 was hit by a barrage of online complaints, a petition and publicity about one of its girls’ shirts which read, “Allergic to Algebra.” The retailer removed it the day after the story spread.” (Milne-Tyte, 2011). It can be so easy, with the concept of sharing, or re-tweeting, for one person’s negative opinion about a company to spread and do actual harm to the companies profits. Back in the day, people would have to go door-to-door to get petitions signed, but now it all at the click of a button. The social network is also a great way for companies to boost sales of their products. There was a study done by Ogilvy to measure the amount of spending consumers spent on fast food from exposure to advertisements through social media. “People who were exposed to social media marketing and PR spent 17% more in the fast food category.” (Sparrow, 2011). So many people are using social networks that it would be foolish to not try to reach consumers through it. This however, doesn’t apply to all social media advertising. According to another study done in April of 2011 done by Forester researcher and GSI Commerce, Social media barely impacts online purchases. “The research shows that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.” (Wasserman, 2011). Although online sales aren’t affected as much by social networking, they found that advertisements for flash sales and discounts greatly affected sales.  No matter what the outcome, social media has taken over the modern world by storm, and isn’t likely to fade into obsolescence soon. The more retail stores take advantage of the cheap and efficient way to reach the masses through social networking, the more successful they are likely to be.

Milne-Tyte, A. (2011, December 20). Social media impacts retailer decisions. Voice of America. Retrieved from http://www.voanews.com/english/news/usa/Social-Media-Impacts-Retailers-Sales-Decisions-135933968.html

Sparrow, M. (2001, October 20). New research shows social media marketing has strong impact on retail sales. Ignite social media. Retrived from http://www.ignitesocialmedia.com/social-media-measurement/new-ogilvy-research-shows-social-media-marketing-strong-impact-retail-sales/

Wasserman, T. (2001, April 28). Study: Social media has little impact on online retail purchases. USA today. Retrieved from http://content.usatoday.com/communities/technologylive/post/2011/04/social-media-has-little-impact-on-online-retail-purchases/1

Social Networks. Retrieved on February 2, 2012. Retrieved from http://avtecmedia.com/credit-union-marketing/social-networking/

Blog day 1: Eco-fashion for a Sustainable World

One of the major fashion trends going on right now is one of being eco-fashion. This entails garments made form biodegradable or recycled materials. With the major issue of world sustainability, and its resource conservation movement, fashion likely followed. There is a “fashion paradox” in the field of eco-fashion (Black,2010). Black states that there is a paradox between the nature of fashion change therefore creating mass amounts of waste and the ideals of the sustainability movement. She goes on to explain that the eco-fashion movement does do a small part in sustainability, but a total movement to recycled fashions would lose a large number of jobs within the production of new materials. The way the fashion industry has sharpened its skills at the production and cost of making new products to sell, it proves to be very difficult to even keep a business model up using only eco-friendly materials. The idea of second hand clothing is another form of eco-fashion. It’s one that isn’t a completely new idea either. Until mass production was created a lot of clothes were passed down through generations. (Hansen, 2010) Hansen explains that a fashion movement that started in the 1990’s appealed consumers to the vintage or resale stores. The Movement in fashion was one towards period dress. With the fashion cycle, most trends eventually recycle themselves, but what made this movement different was the value attached to the originality and date of the garments. Not to mention the cost value to the consumers. The resold clothes were cheaper than buying new. The going green movement by the youth has inspired many designers to come out with their own lines of eco-fashions. ”…designers like Katharine Hamnett in Britain and Los Angeles-based Linda Loudermilk, who have helped pioneer the concept of “conscious commerce,” encouraging consumers to make decisions based on their convictions as well as esthetics. “(Childress, S., 2005, Brownell,G.,2005). The Importance of being socially responsible as well as being fashionable is constantly becoming more and more demanded by consumers. People want to know that they can still have style without hurting the surrounding environment. This trend is only going to get stronger and more prevalent in modern day society. It doesn’t just stop with clothes, but also continues to be a trend for all products including electronics, home furnishings, and even automobiles!

Citation References:

1. Black, S. (2010). Ethical fashion and eco-fashion. Berg encyclopedia of world dress and fashion, 10(4)

DOI: http://dx.doi.org/10.2752/BEWDF/EDch1003

2. Hansen, K. (2010). Secondhand clothing. Berg encyclopedia of world dress     and fashion, 10(4)

DOI:http://dx.doi.org/10.2752/BEWDF/EDch10032

3. Childress, S., & Brownell, G. (2005). Green and still chic. Newsweek,145 (11), p49-49, 1p